Wear It

In Bakersfield, where the sun blazes and the oil flows, a man’s worth is measured by the grit on his boots and the scent on his collar. After a day in the patch, he doesn’t just wash off the oil, he elevates it. He steps into Pyrenees Café, the aroma of pickled tongue in the air, and every head turns. At the Tam O’Shanter, he orders a drink, and the bartender knows—this man wears The Baron. Because in a town where oil is king, The Baron is the crown. The Baron. Refined, like your crude. -- Author unknown

Launched in 1961, favored by Dennis Payne, who sung about oilfield workers and even had a short fling in the profession. Some Bakersfield oil field workers though were not sold, describing it as "a bit floral," leading to being tabbed dangerously as sissy-bait at the Blackboard on a crowded Saturday night. Woe be unto you.